Wednesday, September 2, 2020

Intellect vs. Instinct in “To Build a Fire” by Jack London Essay

The obliviousness of the fundamental character in To Build a Fire by Jack London is the thing that at last causes his disappointment. He has never experienced virus like that of the Yukon Trail however is comrade, in any case, that he will arrive at his objective of meeting his companions at the campground. It is the man’s assurance to follow his insight as opposed to his impulse that uncovers his obliviousness. The man starts his excursion depending on defective acumen. He nonsensically treks through day off, his boots and feet, and must dry them before they capitulate to frostbite. When the dog’s feet get wet, it intuitively licks and nibbles at the ice that structures between its toes. The man helps the canine, quickly evacuating his glove in the desensitizing virus. The man doesn't play it safe, he persistently overlooks his intuition. The man’s second mishap happens when he continues to construct a fire under a snow secured tree, which starts to soften and blotchs the fire out. Rationale is evading him and his certainty starts to wane, as his excursion rapidly goes to disappointment. The elderly person never gains from his missteps, and his disappointments compound. London composes that this subsequent slip-up was his â€Å"own deficiency or, rather, his mistake.† Here London is demonstrating his convictions as a naturalist. Had this subsequent issue been his â€Å"fault† the creator would be denouncing his hero considerably more emphatically; notwithstanding, he calls this a misstep, an a lot milder term, proposing that the man ought not be held subject for his activities. Had he foreseen that lighting a fire under an ice secured tree would make the overwhelming ice liquefy and fall, yet still done it, at exactly that point would he be held at risk. The man’s mind starts to go crazy with contemplations of instability and demise when the subsequent fire falls flat. He recalls the tale of a man who slaughters a cow to remain warm and imagines himself murdering his canine and creeping into the corpse to heat up so he can manufacture a fire to spare himself. London composes, â€Å"a certain dread of death, dull and severe, came to him.† Had the man been following his impulse as opposed to endeavoring to get by on his (clearly defective) acumen all through the story, he may have endure. The canine â€Å"experienced an unclear yet threatening apprehension†(921) that the man icily didn't permit himself to likewise understanding. The man’s hound utilizes his impulses to endure the virus. â€Å"The hound knew nothing about thermometers. Perhaps in it’s cerebrum there was no sharp cognizance of a state of freezing, for example, was in the man’s mind. Be that as it may, the beast had it’s instincts† composes London. The canine, who has a natural comprehension of the chilly, attempts to tunnel under the snow for warmth. He even faculties the threat of staying with the man who might murder the canine so as to cover his hands in it’s warm corpse, and breaks him by growling and snarling. At the point when the creature leaves for the campground he is indicating that creatures are not scared of harming their pride. The canine realizes he needs fire and food. The story is a battle of nature versus man, and all through the story nature succeeds. The sub zero ice condition will yield nothing to the man. The tone of the story is as bone chilling and terrifying as the setting the man has ended up in, the peruser is similarly as not used to the cold as the elderly person and London’s distinctive and enlightening language fill in as an instrument to stun the peruser into acknowledging exactly how desperate the man’s circumstance is. The virus turns into a character, battling the man and thwarting him every step of the way. London stresses the significance of having a regard and an information on the world that was encompassing the man, composing that â€Å"the man didn't have the foggiest idea about the virus. Conceivably all the ages of his family line didn't have the foggiest idea about the cold, of cold one hundred and seven degrees underneath the point of solidification. In any case, the Dog knew; all it’s heritage kne w, and it had acquired that knowledge.† (London, 924) Here we see London’s position as a naturalist coming to fruition in his composition. Preferably, in an effective naturalist story, the desperate cold circumstance would have drawn out the man’s most fundamental regular senses. The story rehashes that the man isn't considering material things in the ice â€Å"once in for a little while the idea repeated itself that it was freezing and he had never experienced such cold.† This is presumably to underscore that when one is encountering such boundaries of nature, the extraordinary is the thing that dominates, and the psyche nearly closes down to anything aside from the nature around them. â€Å"Empty as the man’s mind was of musings, he was definitely attentive, and he saw changes in the rivulets, the bends and twists and tone jams, and consistently he strongly noted where he put his feet. Here, the man is gaining from hisâ prior slip-ups and leaving himself alone drove by the chilly, prior when he was thinking about his objective and not of his feet, he wound up with freezing toes. Presently, after time in the Yukon, he has discovered a regard for the virus. In spite of the fact that, this regard isn't sufficient to drive him to the following campground, London is unforgiving of the man’s unique eubrice in taking on the cold, and wouldn't appear to like to permit him to succeed. In the long run the man’s center needed to abandon his own objective, arriving at the wealth of the Yukon Trail, to endurance, and battling the frostbite that is gradually overwhelming his body. Nonetheless, the man will not think about the results of his activities, in any event, when his life is undermined by the mishaps: â€Å"And constantly, in his awareness, was the information that every moment his feet were freezing. This idea would in general put him in a frenzy, yet he battled against it and kept calm† (923). Had the man permitted his nature to take here, he may have succeeded, yet his discernment is his most noteworthy foe. The man additionally needs premonition, â€Å"He drove the idea of his freezing feet, and nose, and cheeks, crazy, giving his entire soul to the matches† (922). He ought not be concentrating on the matches when frostbite is clearly surpassing his body on the grounds that once he does light a fire, he despite everything has these diff erent deterrents to handle. He never recognizes, and maybe never observes, that he ought to have been esteeming endurance over riches from the earliest starting point. It is hazy whether the finish of the story is a message fromt he creator that the elderly person ought not have surrendered, and permitted himself to kick the bucket, or kept on battling the virus. It is just when he is sure of his demise that he recognizes the astute expressions of the man at the campground who advised him not to endeavor the trek. â€Å"You were correct, old hoss, you were right† he says to himself, floating into an agreeable rest that one can just decipher as death. The message is by all accounts that surrendering was the right activity, in light of the fact that in permitting himself to bite the dust he is at long last getting away from his pride and obliviousness, and commending the expressions of the shrewd explorer. His self acknowledgment permits himself to be viewed as a metaphor, a chicken with it’s head cut off going around futile attempting to spare himself. It is the point at which he concludes that everything is lost, and acknowledges he w asn't right to set out that he is finallyâ comfortable, the catastrophe is that his solace is in death. The traveler’s battle with the huge virus is evident, however he never concedes that his predicament is his own issue. â€Å"He reviled his karma aloud† (London, 923) notice he discusses karma, and not of an absence of-good judgment. Over and again cautioned of the perils, he still uniquely set out to find wood and travel to the following campground. His hardheadedness is stupid. His certainty, simply presumption, causes to notice a significantly additionally concerning inside clash: The story is a deadly case of the human tendency to now and again permit assurance to overwhelm our natural voice.

Saturday, August 22, 2020

Ecology Petroleum and Caspian Sea Free Essays

Individuals from antiquated occasions affects the earth. Thus, this flexible hundreds of years of human movement has left a profound blemish on present day soil and vegetation, air and drinking (water) condition and untamed life. Man exhausts non-inexhaustible characteristic assets and undermines the creation of those things that could be reestablished. We will compose a custom exposition test on Environment: Petroleum and Caspian Sea or then again any comparative subject just for you Request Now It changes the idea of the earth, whereupon his physical and mental presence as natural and social marvel. Natural contamination is getting progressively intense, disturbing. Boorish, dangerous demeanor of the focal divisions of regular assets of Kazakhstan drove 70-90. To the ecological emergency in the nation, take in certain locales of the disastrous nature. One of the hardest natural issues is the radioactive tainting of the region of Kazakhstan. Atomic tests led since 1949 at the Semipalatinsk test site brought about defilement of immense domains in focal and eastern Kazakhstan. The nation has had five landfills, where atomic tests were led in the region of its outskirts is a Chinese Lop Nor test site. Radiation foundation in Kazakhstan expanded because of the development of ozone openings in shuttle dispatch from the Baikonur. Colossal test for Kazakhstan of the radioactive waste. Subsequently, UMP Factory has amassed around 100,000 tons of waste debased with uranium, thorium, and waste storeroom situated in the city of Ust-Kamenogorsk. In Kazakhstan there are just 3 archive for atomic waste and they are completely situated in the spring. That reality of the issue of radioactive sullying has prompted one of the primary laws of sovereign Kazakhstan was the pronouncement of 30. 08. 1991, the restricting of tests at the Semipalatinsk test site. One of the most genuine ecological issues of Kazakhstan turned into the consumption of water assets. Expanded utilization of new water, principally for flooded horticulture prompted salinization and exhaustion of normal water sources. Especially terrible was the shallowing of the Aral Sea because of unreasonable utilization of water Amu Darya and Syr Darya. The ocean level dropped by 13 meters, who revealed the seabed transformed into a salt desert. The yearly residue storms spread the salt on the immense region of Eurasia. The lessening mirrors the ocean has prompted an adjustment in wind heading and climatic attributes of the locale. A comparable circumstance exists in Lake Balkhash, the degree of which is 10-15 years fell by 2. - 3 meters. Simultaneously, the ascent of the Caspian Sea, brought about by cockeyed choice stripping the Gulf of Kara-Bogazgol. Effectively overflowed tremendous zones of waterfront touching zones and promising oil-bearing territories. Zyryanovsk lead and Leninogorsk polymetallic buildings have prompted sullying of the Irtysh. Disturbing ecological circumstance winning in the valley of the waterways Ili and the Urals. In the basic state of the land assets of Kazakhstan, exhausted ripe arable land, field becomes desert. Stays a major issue of air contamination, particularly in enormous mechanical focuses. National need in the â€Å"Strategy 2030† RK include: ecological security, judicious utilization of normal assets, natural prosperity of residents and a portion of the issues of social biology. Response to the primary natural emergencies and calamities was communicated in the â€Å"Environment Act† of 1997. The issue of biology and preservation †is normal and arranged utilization of common assets, shield the earth from contamination is an arranged arrangement of state control, universal and open occasions focused on the levelheaded use, insurance and reclamation of regular assets, the fulfillment of material and social needs of people in the future. National ecological issues Zones of biological debacle in the Republic of Kazakhstan to keep on being the Aral Sea and Semipalatinsk areas, where there have been annihilating the common natural frameworks, debasement of greenery, because of ominous natural conditions made generous damage general wellbeing. At present, the districts contiguous the previous Semipalatinsk test site (85 settlements with a populace of right around 72 thousand individuals), there is an elevated level of malignant growth occurrence and mortality, cardiovascular maladies, inborn contortions among infants and the impacts of untimely maturing. In the Aral Sea natural catastrophe zone (178 settlements with a populace of 186 thousand individuals) has a significant level of gastrointestinal maladies and sickliness, particularly among ladies and youngsters, newborn child mortality and birth surrenders. Exhaustion and contamination of water assets, and TZ issues related with serious improvement of assets of the Caspian Sea. Kazakhstan has a place with the class of nations with a huge deficiency of water assets. Right now, water bodies are contaminated vigorously in mining, metallurgical and compound businesses, utilities and urban communities speak to a genuine natural danger. Of the waterways of southern Kazakhstan the most dirtied Badam and Talas. In Badam released wastewater Shymkent Oil-GIRO mechanical complex in Talas †squander water of sugar and liquor plants. Close Taraz sewage plant essential preparing of fleece, calfskin and shoe processing plant and different endeavors contaminated Talas †Assinskoe field of groundwater, which is the main wellspring of water gracefully the city of Taraz. Proceeding with contamination channel Talas-Asse and encompassing regions from sewage Taraz phosphorus plant. Wastewater Karaganda engineered elastic plant, mercury-containing defiled waterway Nura and Nurinskoe repository. Mercury-sullied stream, and the Nura River, utilized for water gracefully and domesticated animals watering. Water contamination has arrived at such extents that in the bowls of a few streams penetrated normal natural and hydro concoction systems. Extreme contamination are Syr Darya, Lake Balkhash, and so forth. The principle contaminations of water sources are ferrous and nonferrous metallurgy, oil and concoction businesses, squander water which altogether expands the water substance of destructive substances. Transboundary natural issues represent a genuine outer danger to the biological security of the nation, a choice which is given present day activities of neighboring states in the structure of universal bargains. In mid 2003, Kazakhstan joined the Bazilskoy Convention on the Control of Transboundary Movements of Hazardous Wastes and their removal, which permitted to build up new traditions guidelines on the statement of dangerous squanders and forestall their resulting stream into the domain of the Republic of Kazakhstan under the pretense of reused materials and items. The most effective method to refer to Ecology: Petroleum and Caspian Sea, Essay models

Friday, August 21, 2020

Sociology Research Paper free essay sample

How and Does Immigration Affect the American Economy? A Review of the Literature Joshua Kashani, Ahmad Khalil, JD Lindayag, Francis Ignacio Sociology 4 Professor Hoshiar October 3, 2012 Immigration and the Economy ii Immigration and the Economy ii Does Immigration Affect the U. S Economy? A Review of the Literature In this day old enough, numerous Americans are making some hard memories searching for employments because of the economy. The region of worry that we are examining is the impacts of movement on U. S. work business rates and whether it’s vigorously influencing US residents or not. There are four clashes which we chose to cover, which are, compensation, training, race, and furthermore gracefully and interest for U. S. laborers (Peri, 2010; Anrig, 2004; Camarota, 2010; amp; Smite, 1997). The motivation behind why we chose to inquire about this point is to give data on how migration either a positive or negative impact to the business rates here in America. All things considered, our theory is that movement will negatively affect American specialists because of the way that they will have more rivalry to the mass migration over the previous decade. The remainder of this writing audit will be separated into four areas, examining the four clashes we have picked followed by an end. 1 Does the training level delineate who is influenced all the more seriously by migration? 2 Does migration sway compensation? 3 Does migration increment flexibly of work make an interest for less American laborers? Are various races (area) influenced diversely by migration? Impacts on Wages Illegal migration dramatically affects compensation in the lower class zone of the American economy from numerous points of view (Caramota, 2005). One way that outsiders influence compensation is by working for less cash once they show up to the nation (Caramota, 2005). More often than not the degree of instruction of settlers is a lot of lower than the degree of training of local United States residents (Caramota, 2005). This implies if Immigration and the Economy iii Immigration and the Economy iii n foreigner and a local were both working in a similar vocation, the unlawful worker would will in general gain less cash than taught locals, â€Å"in different words outsiders are more unfortunate than locals, yet they by and large procure compensation that proportionate with their abilities, which as a gathering will in general be a lot of lower than natives†(Caramota, 2005, para. 3). Since illegals are happy to work for less cash, entrepreneurs would prefer to recruit an illicit than a local since they can set aside a great deal of cash for the business by doing as such (Caramota, 2005). Since the United States has a lowest pay permitted by law prerequisite in each state, lawful residents can't contend with unlawful migrants by tolerating lower compensation (Caramota, 2005). Additionally, since there is a pay charge that each U. S resident needs to pay to the administration, locals would be destined monetarily in the event that they were burdened on gaining compensation under the lowest pay permitted by law prerequisite (Caramota, 2005). Numerous businesses see outsiders as better representatives and it is extremely normal that little agents and ladies will uncover that they favor Hispanic and Asian settlers over local laborers (Caramota, 2005). There are locals who aren’t procuring compensation since entrepreneurs favor recruiting workers (Caramota, 2005). Thusly, the danger of further movement will keep on squeezing compensation (Caramota, 2005). Accordingly, outsiders are anxious to work for less cash and that is continually going to hold the wages down in the lower end of the work showcase (Caramota, 2005). Despite the fact that workers cut down wages for those less talented employments, â€Å"these compensation don't disappear like a phantom (Caramota, 2005). Managers presently have more cash either to pay higher wages to increasingly taught laborers or to hold as higher profits†(Caramota, 2005, para. ). The cash is being disseminated contrastingly because of movement (Caramota, 2005). The cash that should be spent towards helping the poor is setting off to the rich (Caramota, 2005). The all out income of locals without a highs school degree are about thirteen-billion dollars lower because of migration and the all out profit of those with a secondary school degree are approximately nineteen billions dollars higher, which is an all out addition of six billion dollars (Caramota, 2005). The vast majority of the cash that the locals without a secondary school degree lose is in occupations where they have the biggest movement appearance (Caramota, 2004). This additionally implies these territories are the place there is the most noteworthy joblessness rates happen in the local employment advertise. There is likewise an immediate relationship with the joblessness of locals and the work of foreigners (Caramota, 2004). From 2000 to 2004,† the quantity of jobless grown-up locals expanded by 2. 3 million, while the quantity of utilized grown-up migrants expanded by 2. 3 million†(Caramota, 2004, para. 2). There is clear experimental proof that migrants are taking wages from locals dependent on this investigation (Caramota, 2004). Migration and the Economy iv Immigration and the Economy iv Education Issues Immigration is seen by numerous American residents as a plague to the American economy. They feel that these migrants are removing occupations from American residents, which can assist Americans with the now battling economy. Albeit numerous individuals feel that outsiders influence all laborers, it doesnt. Migrants generally center around and take the incompetent work occupations that are frequently disregarded by American residents, in any event just the profoundly talented and taught American residents. This leaves just the incompetent and uneducated American residents to be affected, in spite of the fact that the impact is minute and demonstrates little mischief to the untalented and uneducated populace either. From the investigations of Pia M. Orrenius and Madeline Zavondny, specialists at the Federal Reserve Banks of Dallas and Atlanta, yearly wages of low talented and uneducated laborers are believed to be marginally affected by movement laborers (Greg Anrig, Tova Andrea Wang, 2004). The wages are believed to be around 2. 4 percent beneath what they used to be before movement laborers came into place (Greg Anrig, Tova Andrea Wang, 2004). Administration related laborers and laborers with callings have seen to have practically zero impact on their wages because of migration, It might even assistance and have a beneficial outcome for this situation (Greg Anrig, Tova Andrea Wang, 2004). Migration and the Economy v Immigration and the Economy v But on the opposite side of the contention, a frank supporter of more grounded movement limitations, George Borjas, a Harvard Economist, expresses that he has discovered a lot progressively striking and relative negative impacts on the acquiring of incompetent American residents. †¦ Between 1980 and 2000, when movement expanded the work gracefully of working men by 11 percent in the United States, that convergence decreased the normal yearly period of local specialists by around 3. 2%. (Greg Anrig, Tova Andrea Wang, 2004) The drop in the pay of the American residents truly separated dependent on the training of the laborers. Highschool dropouts, school graduates, secondary sch ool graduates, and individuals with little advanced degree all observed a distinction in drop (Greg Anrig, Tova Andrea Wang, 2004). Highschool dropouts had a drop of 8. 9% in compensation, school graduates had a drop of 4. 9%, secondary school graduates had a drop of 2. %, and the change for individuals with some school was very minima (Greg Anrig, Tova Andrea Wang, 2004)l. Toward the day's end most business analysts can arrive at the resolution that movement had dropped wages of American residents with almost no instruction or aptitude, however for the remainder of the American specialists the effect shows exceptionally insignificant with no impact by any means (Greg Anrig, Tova Andrea Wang, 2004). Migration and the Economy vi Immigration and the Economy vi Although foreigners do decrease compensation for the less instructed and untalented the wages don't simply vanish, yet rather they get went somewhere around managers (Steven A. Camarota, 2005). Bosses currently utilize that cash spared by modest work to give expanded wages to the more taught as well as to keep in more benefit (Steven A. Camarota, 2005). The National Research Council, in a recent report entitled The New Americans, assessed that migration diminished the wages of laborers with less that a secondary school degree by around 5 percent. These laborers generally relate to the most unfortunate 10 percent of the workforce. (Steven A. Camarota, 2005) Although it diminishes compensation for 10 percent of the workforce it causes gains for 90 percent of different specialists (Steven A. Camarota, 2005). In spite of the fact that, the effect is still exceptionally little on the informed specialists because of the way that on the grounds that the laborers toward the finish of the work showcase make such low wages it just expands everybody elses compensation insignificantly (Steven A. Camarota, 2005). Expanded Supply of Immigrant Workers When it comes to migration, the legend is that migrants are taking American Jobs since they are additionally ready to take lower wages and more work hours contrasted with Americans. This prompts less occupations going to Americans and more employments setting off to the new outsiders searching for any activity they can get. Indeed it is useful for business however the drawback is that unique US residents get the lower end of the adhere and need to manage being jobless in light of the fact that foreigners are willing to â€Å"work for less† (Camarota, 2009) . Be that as it may, since they have to bring in cash they are following same employments American locals which are â€Å"often thought to be lion's share worker are in actuality larger part native† (Camarota, 2009). An Immigration and the Economy vii Immigration and the Economy vii investigation indicated that, â€Å"Between March of 2000 and 2004, the quantity of jobless grown-up locals expanded by 2. 3 million, while the quantity of utilized grown-up settlers expanded by 2. million† (Camarota, 2004). That implies all the jobless grown-up locals is equivalent to measure of workers landing positions and it was additionally found

Thursday, June 4, 2020

Global Scale When Managing Human Capital Business Essay - Free Essay Example

The organizations have been divided in to two main categories as IMPORTS and EXPORTS. The Company receives about 6547 containers per year from its partner offices around the world and exports around 4276 containers to various ports around the world. The company operations departments which comprise warehouse, container transport service and port operations are twenty four hour services and the staff for those departments work on the shift basis. The department wise staff beak down is as follows Generally one thinks of HR relations largely between management and employees. A more strategic view to this, organization must align what they do with in the business to the customers .the growth of the organization depend on the customers. Business must attract customers and retain these customers for the business development. (More the purchases by customers the profitability of the business grows). To do that employee of the organization must do a very good work to identify the customers demand and requirements and must serve according to those requirements.it is up to the general management of the organizations to identify and align the human initiatives for market driven culture. Developing An Entrepreneurial Culture The current economic down turn in the world affecting all the business on the world. Many businesses have downsized reducing the staff for an optimal level that would never be updated to original levels .the challenge for the organisations is to create a sustainable employment for a longer period of time. Developing an entrepreneurial culture is going to be a huge labour market challenge for the managers. Managing The Change Change is part of corporate culture since we are in the world nothing is constant as change. The change mainly derived from political, economic, technological, environmental, legislative and general market trends and competition among the industries. It is important that organizations manage these changes in such a way that employees can accept the change and adapt to the change fast. Finding the ways to manage these changes within the organization and finding right formula for success is going to be a key challenge for the general managers concern. Appointing And Retaining Key Talent At All Levels Organizations operating in current business environment need to build talent at all levels of the business. Having talented employees at all levels can make a huge difference to the performance of the organization and source of competitive advantage in the market place for the organization.in todays context organizations have to work hard to find talented employees since there is a short supply of talent in the market place. To retain those talented people companies must create good compensations schemes, good corporate culture within the organizations. Impacts Of The Globalization With rapid expansion of business to the global stage the mangers of these organizations are struggling to balance act locally think globally process. Globalization requires that organizations increase their ability to learn and collaborate and to manage diversity, complexity. With globalization the competition levels has been increased and to complete in the global market organizations must manage their cost to the minimum levels. To reduce the cost business must manage with 100% efficiency levels. Finding the ways to successful implementations HCM strategic planning will be a key challenge for the general management of these organizations. KEY ISSUES AND CHALENGERS FACE BY THE MANAGERS IN SRI LANKA WHEN MANAGEING HUMAN CAPITAL Recognition of Human Recourse Management One of the key challengers face by the local companies it is to recognise the importance of the Strategic Human Recourse Management. Most organisations in the country the human resource factor does not appreciated and its functions are not clearly defined within the business. Most companies dont see the need of the human resources manager when the relevant job function is most of the time assigned to the General Manager. Work Ethics of The Employees The employee for coming from a different background, different educational levels and each individual has its own prospective about the work. Employees are influenced by those judgement and they dont judge people by their work expertise and skills. Most of them wonder about the job functions and do not want to full fill their requested duties by the business. Government Sector Employment is most preferred Destination by job seekers In the Sri Lankan job market the most preferred employer is government sector employment. This is due to fewer responsibilities, more leave days than the private sector employees, retirement benefits when time of retirement and few working hours compared to private and multinational businesses in the country .most of the graduates and professionally qualified employees is willing to cross over to the government sector from the private sector and people with relevant skills also prefer the government first when they seek for a job. Trade union actions One of the main challenges facing the local management is managing the trade unions. The trade unions can be very ruthless when it comes to the negotiations. If a negotiation fails they will go for a strike which will halt business activities of the organisation. And this will affect the human resource practice of the organisation since it HR supposed to provide good working and conducive environment for employees to work. Changing Economic Environment The economic down tern in Europe and America and fluctuating forging exchange rates and capital inadequacy is major concern for the local business. So the indivual businesses have to adjust their future planning according to the economic environment. This will lead to the retrenchment and downsizing the workforce. So the managers have to decide which employees should retain and which employees to let go and what will be the retrenchment plan. KEY ISSUES AND CHALENGERS FACE BY CWT GLOBELINK COLOMBO WHEN MANAGING HUMAN CAPITAL No Strategic Human Capital Management plan The company in concern does not have strategic Human resource plan. Even though company does have general business strategic plan the human resource part leaf out from the strategic plan. Even though company has a human resource department it is lack the leadership since there is no manager to lead the specific department and the functions are under the GM Finance and Administration of the company. The HR part is considered as an administrative work within the organisation this has led to the exclusion of the strategic human resource out of the general strategic plan. Limited Resource for Training The company provide only few training workshop for the year and the budgeted allocation are very limited for these training programs. So the challenge for the mangers is to allocate these funds accordingly and select right training programs and right kind of employees for the selected program. Managing the diverse work force The company is currently has for work force of 83 people and has round 35 basic skilled workers and around 48 employees who work as clerks, executives, assistant managers and senior managers level. And all of these employees are from various ethnic groups and various religions. The main task managers face is managing the basic skilled workers since their educational level are low and they only could perform one specific duty and rotating them according to the requirement of the organisation is a huge challenge. Managing cultural diversity among the employees also a challenge for the managers. Retaining the key talent The company does not have policy to retain the key talent within the organisation and groom them to specific organisation goal .so the most of the talented people after a sometime leave for a competitor or another organisation .so the challenge for the company is to build the system to retain key talent with in the business, groom them for the future success of the organisation. Out Dated Human Resource Management System The company does use a Human Resource Management system but the system is out dated and does not support the HRM decision making process and HR department has to perform specific duties by manually. The key challenge for the business is to replace the old system with new system which will help good decision making within the organisation. THE EMPLOYEE AGENDA IN THE ABC COMPANY Career Progression The employees of the company need to have an individual growth. The employees see their carrier stagnated in a one place for a period of time and do the same sort of work for few years so they do not feel any challenge in their current work. They want to upgrade themselves through training or taking more responsibilities. Therefore HR department need to have a system to address this problem. Recognition and Appreciation The employees want to feel that their contributions to the company growth are appreciated and rewarded for those contributions. The recognition always does not have to be monitory or costly a genuine prising or complement from the senior management can carry a lot of significance to the employee. Good Corporate Culture The employees spend large time at work and most of them want strong and positive corporate culture .the responsibility of the senior management of the organisation is shaping and determining the companys culture, the values, beliefs and vision of the organisation will have to trickle down to the employees. Clear Definition Of Job Description And Job Profiles in the business The current Job description and job profiling is part of the old HRM system .this does not suitable for the current business environment and employees prefer that HRM department prepare new set of job description and job profile so employees able to work accordingly. Work Life Balance The employees want HR department to have a proper planning when come to the working hours, stress related job functions and need to lay out the plan for leaves and stress relieving activities and balance work and the life separately. THE HR DEPARTMENT AGENDA IN ABC COMPANY Implementation Of Company Objectives The main agenda for the HR department is to implement organisations objectives. They should able to support the achieving organisational goals (profitability, business ethics, creating principals, enhancing the business reputation) Employee Engagement The HR department should able to engage employees committed to their work broth intellectually and mentally so they ale to accomplish the company goals for the success. Maintaining Good and Harmonious Working Environment All employees are treated with dignity and respect, no worker harassment for belief of the worker, any race and gender or sexual orientation among the workers to create good and harmonious working environment. Compliance with Local Labour and other work related lows One of the agenda of the HR department is compliance with local labour laws .this includes labour department rules, statutory payments (employee provident fund, employee trust fund, payee schemes) and other local government rules for working conditions, working hours and leave procedure rules for the industry. Attracting Talent to the company ,Maintaining Sufficient Work Force To Perform The Organisational Duties It is important that HR department has plan to attract talent to the company since more you have good talent with in company workforce the company can achieve its goals easily. Also they should able to plan for the sufficient work force to run the companys day to day transactions and future workforce requirements. THE GAPS BITWEEN EMPOLYEE AGENDA AND HR DEPARTMENT AGENDA Lack Of Support From Top Management The top management view of the HR functions of the organisations is another administrative work .this creates a gap between what HR should be doing to align the company goals to its strategic planning. The top management must always think that HRM is vital part of its strategic planning. Lack of Focus On Individual Objectives To Organisations Objectives The individual employees has their own personal objectives (ie salary increments, more bonuses, less working hours) but as an organisation it has its own objective (profit maximisation, increasing shareholder value) there will be always a gap between these two objectives . Lack Of Attention For Employee Desired Benefits The organisation understands that employees should be rewarded with necessary benefits. But when it comes to the delivering those benefits organisation lacks the consistency, delivery on time .this will create a gap whats employees required and what employer delivers . Lack Of Attention To Replace Old HR System Replacing the old HR system is the most important thing to the organisations. Since the reports and other management reports are generated will create a gap between what organisation really do and what need to be done. RECOMMENDATION TO FILL THE IDENTYFIED GAP KEY ISSUES AND CHALENGERS RELATING TO TRAINNING AND DEVELOPMENT IN ABC COMPANY The Training Programs Does Not Link Strategic Goals Of The Company The organisation does provide only basic type of training programs. Providing these programs the company expect employees to perform only the required job functions only. These programs do not enhance the strategic thinking of the employee. No Proper Orientation Process When organisation recruit a new employee the HR department does about 10 minutes introduction about the company and what is expected from the employee only. Strait after that introduction new employee is sent to the relevant department to start the specific work assigned. The new employees must get the details relating to the working hours, the daily routine, the safety measures and regulations etc from some experience employee working in the department. Limited Allocations For The Training Programs The company runs very few training programs for the year and handful of employees are selected for those programs due to limited fund allocation for the training. No Proper Evaluation Process After a training and development program there is no proper evaluation from the management or HR department weather these program will enhance the employees abilities and capabilities when preforming their duties. Proper Process of Identifying Employees Training and Development Requirements Company must create a system to identify specific job performance skills needed, assesses the prospective employees or trainees skills and develop specific measurable performance objective process. Creating such a process will enable to organisation to clearly identify the organisations training and development requirements.

Sunday, May 17, 2020

I Have A Dream Speech Delivered By Dr. Martin Luther King Jr.

Throughout our course of history, segregation and racial discrimination have torn country apart and denied our God-given rights. It’s got to the point where Black people could not stand it anymore, so they fought back for their rights. In 1963, with the event in Birmingham, and the famous â€Å"I Have A Dream† speech delivered by Dr. Martin Luther King Jr., which captured the world’s attention and had become the turning point of the Civil Rights Movements. There are many thoughtful citizens who recognize that race relations have shaped and defined our country, but apparently not everyone because as we know, segregation is still a big problem in our society today. During the late 1950s and early 1960s, prior to the Birmingham event, Negroes’ lives were better than before, not by much, however. In term of education, most Negroes were still in totally segregated schools, with minor percentages were able to attend to public schools with White classmates. Even though the South was known for segregation against Negro, their lives in the North weren’t any better. They too suffered the discrimination and humiliation in some neighborhoods. Many businesses and unions refused to employee Negroes, which resulted in unemployment increase. The idea of protest, including violent and nonviolent, and civil disobedience were growing rapidly with an example of the Birmingham campaign led by Dr. King. Despite that the Birmingham campaign was a nonviolent protest against racism and racialShow MoreRelatedDr. Martin Luther King Research Paper1430 Words   |  6 PagesCommunications Essay DR. MARTIN LUTHER KING JR. SPEECH â€Å"I HAVE A DREAM† Martin Luther King Jr. was born on January 15 , 1929 and died on April 4, 1968. He was born Michael Luther King Jr. but decided to change his name to Martin. Both Martin Luther’s grandfather and father were pastors of the Ebenezer Baptist Church in Atlanta. Martin Luther carried on the tradition and served as pastor from 1960-1968 (Nobel Prize, 1). He was a big part of the civil rights movement for his raceRead More The Rhetoric of Pathos in the Writings of Dr. Martin Luther King Jr.1141 Words   |  5 PagesThe Rhetoric of Pathos in the Writings of Dr. Martin Luther King, Jr. I have a dream, says Dr. Samuel Proctor, Martin Luther King, Jr. Professor Emeritus of Rutgers University. All the little children--you hear everywhere you go: I have a dream. All the little children repeating that speech. Its become like the Star Spangled Banner or the Pledge of Allegiance. Its entered our culture. And so it has: I have a dream has become one of the most memorable phrases of the twentieth centuryRead MoreMartin Luther King s I Have A Dream Speech961 Words   |  4 PagesMartin Luther King Jr.’s Historic â€Å"I Have a Dream† Speech Dr. Martin Luther King’s â€Å"I Have a Dream† speech was written and delivered on August 28, 1963, on the steps of the Lincoln Memorial and remains one of the most historically influential and world-changing speeches of all time. Fifty-two years later, this speech is considered to be one of the best persuasive speeches ever delivered. Dr. King is not only attempting to persuade his audience to understand the plight of minorities in the UnitedRead MoreThe Political Movement Of The Late Dr. Martin Luther King Jr.921 Words   |  4 Pagesbased on the political movement of the late Dr. Martin Luther King Jr. â€Å"On August 28, 1963, Martin Luther King Jr., delivered a speech to a massive group of civil rights marchers gathered around the Lincoln memorial in Washington DC. The March on Washington for Jobs and Freedom brought together the nation’s most prominent civil rights leaders, along with tens of thousands of marchers, to press the United States government f or equality, Dr. Martin Luther King Jr (August 28, 1963).† The environment at thatRead MoreThe Purposes of Dr. Martin Luther King Jr. delivered his â€Å"I Dave a Dream† Speech533 Words   |  2 PagesOn August 28, 1963 Dr. Martin Luther King Jr. delivered his â€Å"I have a dream† speech in front of the Abraham Lincoln Memorial. Attended by over 200, 00 people after the â€Å"March on Washington† for jobs and freedom. As a civil rights activist Dr. Martin Luther King Jr. gave his speech to all Americans without targeting a specific race, age group, or gender. His purpose for the speech was to inspire a change in both white and black citizens during the civil right era. He spoke about the discriminationRead MoreAnalysis of Dr. Martin Luther King, Jr.s I Have A Dream Speech619 Words   |  3 Pages28, 1963, Dr. Martin Luther King Jr. delivered one of the most famous speeches of all time to an audience of more than 200,000 civil rights supporters on the steps of the Lincoln Memorial. In his, â€Å"I have a dream† speech, King addressed his encouragement of white and black people working together to achieve racial peace and harmony. He especially wanted to teach the young blacks that equality could be gained through the use of non-violence. The main reason King used nonviolenceRead MoreDr. Martin Luther King s I Have A Dream Speech1696 Words   |  7 PagesDr. Martin Luther King’s â€Å"I Have a Dream† speech has served as inspiration to multiple generations in the 52 years since his words were spoken. Individuals and groups have rallied behind his message of equality and peace and quoted this speech countless times in an attempt to further Dr. King’s dream of bringing racial injustice to an end. In this speech, which was delivered as the culmination of the March for Jobs in 1962, Dr. King addressed nearly 250,000 people to bring awareness to the injusticesRead MoreDr. Martin Luther King Jr. And The Civil Rights1956 Words   |  8 Pageswill compare the arguments vs. various principles of legal philosophies. These principles will be compared against Dr. Martin Luther King Jr.’s famous and historical â€Å"I Have a Dream† speech and Governor George Wallace famous and historical inauguration speech. Governor George Wallace gave his inauguration speech on January 14, 1963 and Dr. Martin Luther King Jr. â€Å"I Have a Dream† speech was given on August 28, 1963. Let’s start by discussing the law of nature (Natural Law), which is a law system basedRead MoreI Have a Dream: Dr. Martin Luther King Jr. Essay1290 Words   |  6 PagesWhen informing Americans across the nation of his dream, Dr. Martin Luther King Jr. proposed an unforgettable speech that would one day change The United States of America forever. In analyzing â€Å"I Have a Dream†, there are a few rhetorical purposes that are reflected throughout. These purposes are repeatedly focusing in on a particular audience in which King speaks to. Using different types of appeals and literary elements, his speech produced a meaningful purpose that the audience could relateRead MoreI Have A Dream Speech Summary1149 Words   |  5 Pagesâ€Å"I have a dream† speech was written by American civil rights activist Martin Luther King Jr. on August 28, 1963. It took place at the Washington D.C Civil Rights March, on the steps of the Lincoln Memorial. It is one of the widely known speeches that was given to point out the ongoing racism problem in the United States of America. This speech brought greater attention to the Civil Rights Movement which had been going for years and it is known as one of the famous orations in the history of US. The

Wednesday, May 6, 2020

An analysis of a Commitment Contract for Smoking Cessation...

An analysis of a Commitment Contract for Smoking Cessation (CARES) Maastricht University School of Business Economics Place date: Maastricht, 23. January 2014 Names, initials: Irene Lopez Santiago, Maxime Mà ¼lhausen, Là ©o Schwering For assessor only ID number: I6075315, I6075392, I6075347 1. Content Study: EC, IB, IB 2. Language structure Course code: EBS 1001 3. Language accuracy Group number: Tutorial Group 15 Group A 4. Language: Format citing/referencing Tutor name: Diogo Da Cunha Batista Geraldes Overall: Writing tutor name: Diogo Da Cunha Batista Geraldes Advisory grade 1. Introduction It is very common for people to make†¦show more content†¦After six months they were asked to come in to take an urine test, to detect nicotine and cotinine. If they passed, their money was returned to them. If they failed, the money was given to charity. The aim of this product was to psychologically influence smokers to attempt to stop smoking, as they were under pressure of losing some of their money if they did not (Ginà ©, Karlan Zinman, 2009). The results from this program showed a reasonably good outcome, when taking into consideration the success rate of other programs with a similar aim. Overall, the same percentage of people stopped smoking as with any other smoking program. However, the amount of money that the effort took was considerably lower than with other schemes (Ginà © et al., 2009). After all, nicotine patches need to be frequently purchased until the physical addiction passes, and the same applies to other schemes, so that quitting smoking is relatively expensive, even if not as much as keeping smoking indefinitely. Of course this program has just been studied in one occasion, and to be certain of its success more trials and long term scrutiny should be made. 2.3 The empirical cycle There are many different standardized ways of testing whether a theory is correct and whether a study has followed the required methods for it to be officially accepted. One such way is by using the empirical cycle, which is made up of five steps and describes a circleShow MoreRelatedThe Stock Price Of Cvs1359 Words   |  6 PagesPrice/Earnings ratio adjusted for future growth estimation. Investors are always looking for companies with good growth prospects selling at attractive prices. Read more: http://www.nasdaq.com/symbol/cvs/peg-ratio#ixzz40duIHLPJ Financial Ratio Analysis Liquidity: The current ratio gradually decreased over the last 5 years from 1.56 in 2011 to 1.31 in 2015. Even though the average current ratio of CVS ´s biggest competitors is 1.21, it is a concerning factor for CVS. A decreasing current ratioRead MoreIn The United States, Approximately Six Million People3312 Words   |  14 PagesStates, approximately six million people are living with some degree and type of heart failure; it is also the number one cause of death in the United States (CDC, 2016). The following research paper details the medical-surgical treatment and nursing care of patients with heart failure, and includes information specific to left-sided heart failure. Left-sided or left ventricular heart failure (LSHF) is most often referred to as congestive heart failure (CHF) in the clinical setting. LSHF results inRead MorePfizer Inc. Business Analysis and Strategic Implications3386 Words   |  14 PagesPFIZER INC. BUSINESS ANALYSIS AND STRATEGIC IMPLICATIONS OVERVIEW OF THE COMPANY Pfizer Inc. is a global pharmaceutical company that creates and manufactures products for both humans and animals. Pfizer is headquartered in New York City and employs about 115,000 people. PRINCIPAL PRODUCTS AND SERVICES Pfizer currently has ten different divisions and promotes thirty-one different major products. The divisions and largest major products within each group are: Cardiovascular and MetabolicRead MoreCase 5 Essay13634 Words   |  55 Pagesbecome Midwestern Health System (Midwestern) Midwestern established three divisions – Delivery Services, Professional Services, and Health Plan Midwestern established the Midwestern Medical Group (MMG), with 20 primary care clinics MMG expanded by acquiring 30 additional primary care clinics Patrick, the original MMG president, was promoted to System vice president of Clinical Services, and Erickson was appointed the new MMG president MMG decided to hire an ophthalmologist to expand clinic services;Read MoreSamsung Electronics4359 Words   |  18 Pagesstandards. 7 ï‚ · We maintain a clean organizational culture. 7 ï‚ · We respect customers, shareholders and employees. 7 ï‚ · We care about environment. 7 Samsung Values 8 ï‚ · People 8 ï‚ · Excellence 8 ï‚ · Change 8 ï‚ · Integrity 8 ï‚ · Co-prosperity 8 Samsung Philosophy 9 NEW VISION 9 HUMAN RESOURCE DEPARTMENT 9 Vision and Mission 10 HRD Philosophy 10 JOB ANALYSIS 11 RECRUITMENT 11 Recruitment tools 11 Newspapers: 11 Online Recruitment (e-cruitment): 11 Educational Institutes:Read MoreAn Open Door Policy Between Team Teams6780 Words   |  28 PagesOver the years this policy has shown to be a win-win for the business. Many successful promotions, sales goals and policy updates have come from the collaboration between team members and management and we find that a winning strategy! We foster a commitment to work/life balance and lifelong learning for our employees. We offer our employees generous discounts on the many guided adventures Bob’s offers and we give you time off to take them. We know when we get outside we re-energize our batteries andRead MoreOrganizational Leadership and Interprofessional Team Development10384 Words   |  42 PagesDevelopment The Patient and Family Care Organizational Self-Assessment Tool (PFCC) for current practice setting will be completed as well as the organization in its entirety. The results will be analyzed based on a one to five scoring system with one being the lowest. The areas where the organization could improve its PFCC care will be discussed. The analysis of how business practices and regulatory requirements impact patient family centered care. A strategy will be created that includesRead More2006 Arroyo Case Study31910 Words   |  128 PagesCommunity Health Center Case Study was prepared for use in the 2006 Malcolm Baldrige National Quality Award Examiner Preparation Course. The Arroyo Fresco Community Health Center Case Study describes a fictitious nonprofit organization in the health care sector. There is no connection between the fictitious Arroyo Fresco Community Health Center and any other organization, either named Arroyo Fresco Community Health Center or otherwise. Other organizations cited in the case study also are fictitiousRead More2006 Arroyo Case Study31910 Words   |  128 PagesCommunity Health Center Case Study was prepared for use in the 2006 Malcolm Baldrige National Quality Award Examiner Preparation Course. The Arroyo Fresco Community Health Center Case Study describes a fictitious nonprofit organization in the health care sector. There is no connection between the fictitious Arroyo Fresco Community Health Center and any other organization, either named Arroyo Fresco Community Health Center or otherwise. Other organizations cited in the case study also are fictitiousRead MoreHuman Resources Management150900 Words   |  604 Pages2006. It is interesting to note that in Figure 1—1 most of the fastest-growing occupations percentagewise are related to information technology or health care. The increase in the technology jobs is due to the rapid increase in the use of information technology, such as databases, system design and analysis, and desktop publishing. The health care jobs are growing as a result of the aging of the U.S. population and workforce, a factor discussed later. Chapter 1 Changing Nature of Human Resource

Tuesday, May 5, 2020

Cultural Heritage Assessment in health and Illness free essay sample

The United States has always been an open country with its kindness in welcoming people of other nations into it. The population of the United States is growing notably because of the migration from the rest of the world. This writer lives in Richmond, a city in the state of Virginia, a multicultural city that is heavily populated. The presence of such a population density increases the awareness of health care professionals in their ability to be receptive to other cultures. Heritage or culture is the nonphysical, inherited traits we possess and includes practice, religious beliefs, traditions, language, geographical origin, skills, and knowledge passed down through generations. Heritage assessment is an important tool in identifying and evaluating the health care needs of a person and can also be used to identify one’s behavior towards the health care system and the provider. To be professionally competent, it’s essential to know one’s own heritage prior to learning the society’s heritage. The writer is an Asian American, a native of India, coming from an extended family with 8 members. In the writer’s family, parents are the decision makers on all important matters including health. The particular society to which the writer belongs holds certain beliefs such as disease is caused by God Karma. Karma is the belief that what one did in the past can have a positive or negative impact on his or her life in the future, respective to one’s action in the past. This leads the patient into believing that his or her sickness is a result of Karma. Traditional treatments known as Homeopathy and Ayurveda are the treatment modalities people use to support, maintain, and regain health. Meditations and other prayers, hot and cold applications, medicinal water, and the use of a variety of herbs are included in this particular type of treatment. Ayurveda medicine is a preventive system that tries to comprehend a problem by looking at it as a whole. The doctors that practice this try to find the underlying cause of the illness, which may not always be found within the body. Thus it is believed that the underlying cause must be dealt with in order to permanently cure the illness. Avoiding certain kinds of foods and fasting regularly are necessary measures in preventing illness. Massaging with oil in combination with hot or cold fomentation is an important method of treatment for acute or chronic pain. Other two different modalities of treatments are Homeopathy and Acupuncture. Breaking these traditions is considered to be highly disrespectful in this culture. These methods of treatments are probably the reason why Asian Americans a healthier population in comparison with other ethnic groups in America (Edelman Mandel, 2006). The writer chose to assess Hispanic Americans as the second ethnic group. This is a rapidly growing community in America because of their increased immigration rate and population growth. The major obstacle for this community is getting familiarized with an entirely new and different language (Gracias 2001). The family which writer interviewed was from Puerto Rico and had settled in the United States more than 40 years ago. The two major concerns of this community are their family and religion while health promotion and prevention are not given much attention. They believe that sickness is a punishment of God resulting from one’s conduct and that illness can be forgone through prayers and gifts to God. When they are sick with an illness, they approach herbal practitioners for the necessary treatment and advice. Using garlic to treat hypertension and eucalyptus oil and leaves to treat respiratory problems are two examples of their herbal therapy (M, Victor, Personal communication, February 23, 2011). They are more prone to chronic diseases like diabetes, hypertension, and other cardiovascular conditions because of the malnutrition that results from low-end jobs that provide no medical coverage which makes it harder for them to have health care follow ups (Edelman Mandel, 2006). The African Americans are the third ethnic group that the writer chose for heritage assessment. Their family is very encouraging and relatively large. The oldest woman of their family is usually the decision maker regarding the welfare and health of the family. She is the one who usually determines whether to go for treatment or not while having issues with health for her family members. During the interview of a Jamaican family who settled in the United States about 20 years ago, the writer understood that there is a huge connection between religion and treatment in their culture. The interviewed family had four members including that parents who are in their early forties and are health care professionals. They have two kids aged 8 and 12, who are going to school. They live close to their maternal grandparents which allows them to have a safe babysitting option for their children. The grandparents, who take care of the kids most of the time, believe that diseases in the family are due to the failure of the supernatural power. The grandmother, Miranda, aged 74 has diabetes and high cholesterol but follows only a treatment of a good diet and heartfelt prayers because she believes that it’s her fate to have these health problems. They practice Christianity, believe firmly in God, and incorporate prayers along with traditional preventive measures to protect themselves from sickness. She also thinks that the techniques of spiritual healers along with her prayers will be a remedy for her illness. She takes massage therapy combined with hot or cold fomentation, wears amulets, and uses herbs, roots, and oils as a part of her treatment. Certain people in her community still have a variety of superstitions like placing a knife below the bed of a woman giving birth helps cutting down the labor pain ( B. Lewis,personal communication,February 22,2011) The writer was able to identify quite a few similarities among the three ethnic groups such as looking towards God and seeking the help of herbal treatments to remedy their illness instead of going to the doctor. Hot and cold applications are also used by these three cultural groups. Ayurveda and Homeopathy are special treatments for Indian Americans while spiritualists and faith healers have a great influence on the African Americans and Hispanic Americans take the advice from herbal practitioners. The writer identified that personal beliefs and traditional practices have great influences on health promotion and prevention in all these three heritages. The writer’s own family believes that there should be better preventive measures available to promote health and prevent illness. Also, if a situation that requires urgent medical help arises, it needs to be addressed immediately and referred to hospitals since traditional and home remedies may cause irreversible damages in these situations. Health profession is a special vocation that takes care of human lives. Individuals, families, communities, and the nation itself are responsible for the promotion of health and prevention of illness. Being respectful and sensitive toward people from a variety of cultural and linguistic backgrounds is essential to delivering quality care. A culturally competent and knowledgeable nurse is an asset for the health care facility and the community. When a patient is cared in a more culturally competent way, the patient feels more comfortable and finds the interest to take an active role in his or her care. This phenomenon can be seen in the popularity of patients finding and getting treatment from a primary physician of their own ethnic group. This is probably because these patients think that such a doctor will be able to understand them better and also because they are able to communicate in the same language and understand the patients in a better way. In short, heritage and culture plays a key role in making health decisions. To conclude, nursing has become one of the most challenging professions, requiring constant changes due to the evolving health care development with its increasingly diverse population. Cultural care should be administered comprehensively and should include the evaluation of the patient’s beliefs, cultural needs, and unique and different health care practices. A culturally sensitive and appropriate health care provider is essential to improve the quality of care and patients’ outcome.

Sunday, April 19, 2020

Innocence of Frankenstein Monster

Frankenstein has been a very famous fiction novel in British society. Since its creation, it is still regarded as a very famous novel today. Frankenstein is about a monster that was created from corpses by a scientist named Victor. The monster creates havoc and ends up killing Victor’s brother William as well as his wife Elizabeth.Advertising We will write a custom term paper sample on Innocence of Frankenstein Monster specifically for you for only $16.05 $11/page Learn More Victor, in rage, seeks out the monster but who confesses his crime and begs for mercy and a mate to help fight his loneliness. Victor creates the mate but then destroys it fearing the consequences. Because of that, the monster kills Victor’s bride and nearly evades Victor. Victor later dies but the monster, regretting everything, flees to die also. Through this novel, Mary Shelley sought to teach her audience not to view others with evil because of appearance but to vie w others with intentions and to understand that not all people that look like villains are villains. Through emotions, the audience is able to understand both sides of the story, and would also make better judgments on other people. This makes up the central issues that will guide this paper. The creation of the monster traces Mary Shelley’s life and influence in science by her husband and father. Mary’s creation of the monster, in literary terms, is clear shown in her already known prowess that she has gained by writing other novels as well as literary articles. In the novel, Frankenstein grows up as child who has no obvious satisfying life. Mary depicts Victor as young man who, therefore, is not happy and, thus, all through his life, before the creation of the actual monster, in the science lab, has being searching for happiness. The name of the novel as Frankenstein conceals the major occurrence of the novel, hence, masking the intentions of the writer at first. As a result, the reader is not forewarned of the impending scary nature of the scenes and what is going to transpire and, therefore, Mary averts preconceived judgments against her work. It is only after reading the work that we, readers, get to knowing the harrowing details of scientist’s creation of monster that executes the people he loves. Mary’s childhood life was full of misery and poverty that restricted her search for emotional fulfillment. In her love life, she was not well lucky to maintain her husbands to her life to the end of age. As a result, Mary Shelley’s life would be characterized as one that had tasted misery and, sometimes, loneliness.Advertising Looking for term paper on british literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More She had experienced desperation at one point of her life to the point of committing suicide only to be persuaded otherwise by her fellow friends who loved and cared for h er (Grylls, p. 5- 25). As a result, therefore, when she presents Victor as one who is searching for happiness. It becomes clear that Mary has a personal background in the issue. Victor Frankenstein’s life could not have been different from Mary’s based on the facts mentioned above. However, this concern of this paper is the search for reasons to believe that the monster acted out of innocence. Frankenstein’s creation of the monster was a search for expression that should have found its forms in different contexts and activities. By concentrating on him and forgetting on the rest of the world, his interests in alchemistry and philosophy led him to lose the reasoning needed to evaluate and analyze the consequences of his actions. Truly, Victor would have first rationalized his concepts before creating such a monster since philosophy is an illustration of applied critical reasoning. The fault, therefore, lies initially with Victor before even the creation of the mo nster. The fact that Victor Frankenstein had seriously sought answers on questions concerning these studies from his tutors reveals that he had the capacity to profile information as well as actions. As result, therefore, Victor was in a position to prevent his actions from hurting others. The creation of the character Victor by Mary points to one fact that Shelly wanted the reader to know, in that human actions, may be sometimes guided by foolishness despite such persons having achieved lofty ideals and positions in the society. In more replicas to her situations in life, she might have been castigating those instances in her life when actions illustrated such gullibility yet the owners had proved through other methods were capable of intellect and reason. This was especially true for her marriage wows with Godwin who had influenced the 18th century society by his article Political Justice. Godwin left her for another woman with obvious depreciation of his initial intelligence and brightness. His behaviors must have demoralized Mary who already had experienced desertion from her previous love life. By creating a monster, Mary sends a message to the reader about the occurrence of evil in the minds of people who might seem straight. Victor, in his childhood life as well as his teenage life, had not espoused any characteristics that would have associated him to evil. It is from this point of view that the monster should be understood, that humanity is flawed and its intentions can only be evaluated after an action.Advertising We will write a custom term paper sample on Innocence of Frankenstein Monster specifically for you for only $16.05 $11/page Learn More In the critics of the works of monsters, Chris Baldick in Smiths (p. 439), observes that the monsters were used in an effort to showcase vice on the stage in order to vindicate virtue. By the sole statement, the reader can find its application in the creation of the monster in t he novel Frankenstein. Mary’s concern was not about the monster but about Victor Frankenstein as a representation of humanity. It is worth noting that the monster’s behavior in the novel emanates from not about his creation but rather as a result of the treatment he receives among his creator and the other humans who meet him. The monster feels unaccepted and lonely in the world that unfolds before him. His efforts to create warmth and rapport with humans resulted in hurt feelings and emotions. The humans let him feel and experience the vagaries of weather because of the fact that he did not look like them. This means that humans valued the creature from its otherwise unpleasant looks rather than from what the creature felt about himself. At this juncture, Shelley’s work shed light on the human kind flaws yet they take the foremost fronts in the claim for love, warmth and freedom. By their actions, they sort to deny the creature freedom to express his feelings, hence, they may be seen as hypocrites. Shelley creatively lets the readers discern the message by going through her novel step by step. By getting inspirations to other works that alluded monsters, philosophy, literature, history and religion, her work is a commentary about the concerns of human beings in their daily activities. She lets the reader powerfully observe that the human beings are evil that creature by thinking about him in terms that are contrary to what he thinks. This, however, starts from Victor as the first degree of human who behaves in the most selfish manner. The ambitions that lead Victor to create the creature reveal a human who lacks the standards human action and judgment. He is in a symbolic manner similar to the creature in the fact that his thinking that leads to the use of stolen body parts and secretive chemicals mixed together. After the creation of the creature, Victor demonstrates his monstrosity by the hate that he develops concerning the creature. T his elevates to obsession of hate, hence, the creature experiences hate from its creator to the society (Dorn, p. 15). This has the sole effect to reveal the flaws that humanity has. Victor’s shrouded secrecy in his actions of creating the creature as well as of destroying it reveal that the human intentions should not be first exercised before judging someone. Victor, therefore, stands condemned in the eyes of the reader when it becomes clear that he is the source of this evil.Advertising Looking for term paper on british literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Symbolically, therefore, the creature presents a double in the novel to refer back to him. The movement of the creature in search for knowledge and to understand humanity, the reader understands that Victor seeks to understand the society which is of higher creation from a higher scientific status than his (Shelley, p 68) He, thus, finds that people are not humane at all and, therefore, evil is to human not to creatures or products of human knowledge application. Humanity comes out clearly as a system that believes and advocates for suppression of others as well as exclusion. The creature as a being that transcends any limits of the construction of humanity reminds the reader that it creates boundaries which are meant to only bring evil to the society (Smith and Shelley, p. 444). The use of a monster by Shelley powerfully points to the fact that our selfish, thoughtless and restrictive society leads to evil things that eventually turn against us. These evils do not help but rather a dd to misery created and justified through high science and intellect. This is evident on the fact that Victor runs away from his creation rather than training it to understand the humanity language as well as codes used in the society. The creature’s attempt to seek a relationship with its creator results in more anguish pain and death. Therefore, Frankenstein’s work is clear illustration of how the human society has created evil knowingly and later deserts from public limelight through secrecy and fear leading to the worst atrocities committed against humanity. Victor’s knowledge of the real murderer of his friend Henry does not fulfill the reader’s expectation of his public acknowledgement of the situation. He, therefore, repeats the same mistake when his sister, Moritz, is accused of murder and he does nothing to protect her despite his knowledge. It, therefore, becomes clear that Victor is the source of the evil nature of the monster. In any case, th e creature starts to kill Victor’s persons of great love and interests in the effort to bring Victor down from his position of foolish pride and self attained divine nature (Bloom, p. 42). The rejection that the creature receives from all sides of the society as a result of its ugliness results in hate and vengeance which violates more the human society standards of practice and beliefs. In this sense, therefore, the creature is one not to be blamed but its creator and, therefore, the evil nature as a result of human actions. Victor actually professes this when he observes that he may be the murderer of the persons that were killed by the creator (Glut, p. 69). Shelley’s intentions of writing this novel, therefore, were founded early in her search for assistance from her father who was an innovative scientist in medicine. Shelley’s ideas meant that she would construct literary work that would help explain human suffering this time not as seen in her fatherâ€⠄¢s treatment issues but the moral point of view. She lets the reader figure out that Victor’s lack of sense of morality in human actions could find solutions in death of the various creations in human decayed society. She observes that lofty ambitions lead to immoral actions that lead to fallen states of human nature. The fallen states only lead to death and, therefore, Victor advises Walton to abandon his ambitions of travels to the icy North. This would have led to his death and also cause misery to the family of his fellow men counterparts (Shmoop, p.13). Shelley further treats the idea of secrecy just like morality. According to this work, the need for the society to know and acknowledge the truth through recognized and measured standards leads to the release of burden and free of guilt. It is only after Victor lays bare his secrets to Walton that the whole situation becomes rested. Frankenstein discovers the eternal ideals that help him to realize that he is on the wron g through actions. It is this confession that also leads the monster to confess and seek for the termination of its life after getting to know its creator’s mind. Shelley, therefore, pegs the importance of truth to life changing situations and revelations that are necessary and, hence, placing it as a center of right and wrong (Levine, p. 58). If humans observed and allowed truth to prevail, then the ills of the society like the one caused by Victor would be no more (Literature Essays n.d.). In this position, Shelley places herself at a higher moral point than the reader and, hence, requires people to exercise truth in all of their lives. The expectation of punishment is self meted in the case of Victor and justice for the creature is attained by the soul and body afflictions of his creator. As for Victor, he gets his rewards in kind and this is what he realizes at the end of his life. He recognizes that those were empty pursuits that should not be followed by any human being who values his life and sanity (Smith and Shelley, p. 450). In the novel Wicked, this theme finds strength just in Shelley’s work. Maguire clearly depicts the consequences of living a life that too well is known to cause despair and death. In this novel, conspiracies created by Maguire creatively depict betrayals murders that occur in the witches land as a result of lies that bind. What becomes of these witches by the end of the day is death and pain the truth gets revealed by different parts and characters interested in setting things for own personal gains. In this novel, the author Maguire presents the story of Elphaba as a no ordinary child destined for sorcery but born in a religious family. Elphaba’s relationship with the members of her life and friends is characterized of sorcery which emanates from her inheritance. She is, however, different in that she does not use her meaning to threaten and kill other people unless as it becomes necessary (Levine and Knoepf lmacher, p. 46). Her life is filled with strange instances that depict her evil nature a descent of the father’s inheritance as a witch. By the end of the novel, Elphaba’s actions are paid by her death when she gets poured a bucket of water. This confirms Maguire’s intentions of writing the novel in that he wants the audience to understand that the consequences of the actions that we do in our lives come to haunts and to some lead to our fall. Upon examination of these two novels, therefore, Shelley and Maguire examine the issues of truth and its implication to the human as well as super human experience. It becomes clear that any attempts to withhold truth, at one point, lead to evil situations that are dangerous (Milner, p. 49). In conclusion, therefore, this paper supports the proposition that the monster in Frankenstein text can be absolved from blame since the evil in its is a reflection of the human society characterized and embodied by Victor. At the same time, it is clear that Shelley used this monster in order to describe the inadequacies of human nature from limitless position in the society. Indeed the monster realizes the gender codes for real humans to be very confusing and unbelievable, hence, the translation that human society is full if flaws. The fact that human’s rejection of the monster led to its evil nature Shelley observes that human nature is evil. To add salt to injury, humanity through stupidity leaves things to sort themselves out after serious triggering the occurrence of such scenarios. Maguire’s work reinforces the idea of the need for truth. If truth is allowed to prevail in both novels then the situations that lead to such ugly scenes and loss of life will be averted leading to peaceful societies. The intention to the audience for these works can not be underemphasized since they deal with issues that are presented from the moral point of view, hence, reflecting some the demarcations of human li fe. The question of morality in Shelley’s work takes center stage to convince the reader that each member in the society is responsible for his action. She clearly outlines the weaknesses of human kind through the reflections of mirror like monster and, hence, creates the need for self examination in the reader. By representing Victor one who had gained enough intellectual light Shelley to some extent castigates high intellectuals. She seems to attack the very profession she has known all through her life and probably cautions the lack of self control in such pursuits. It is, thus, worth noting that in these works, the authors do not celebrate such deaths but rather their depiction is to set the stage for the audience to think about them deeply and seek to change issues and problems that may lead to such instances. Works Cited Bloom, B., Abigail. The Literary Monster on Film: Five Nineteenth Century British Novels and Their Cinematic Adaptations. North Carolina: McFarland, 20 10. Print. Dorn, Sherman. Accountability Frankenstein: understanding and taming the monster. New Yrok:IAP, 2007Grylls, R., Glynn. Mary Shelley. Ardent Media, 1938.Print Glut, F., Donald. The Frankenstein archive: essays on the monster, the myth, the movies, and more. North Carolina: McFarland, 2002.Print. Levine George. The realistic imagination: English fiction from Frankenstein to Lady Chatterley. Chicago: University of Chicago Press, 1983. Print. Levine George and Paul Knoepflmacher. The endurance of Frankenstein: essays on Mary Shelley’s novel. California: University of California Press, 1982. Print. Literature Essays. Frankenstein and morality. n.d. Web. Milner, Hindley. Frankenstein Or the Man and the Monster! New York: Kessinger Publishing, 2004 Shmoop. Wicked. The Life and Times of the Wicked Witch of the West. New York: Shmoop University Inc. Print. Shelley, Mary. Frankenstein: or, The modern Prometheus. Oxford: G. and W.B. Whittaker, 1823. Print. Smith, Johanna and Mary Shelley. Frankenstein: Case studies in contemporary criticism. UK: Palgrave Macmillan, 2000. Print. This term paper on Innocence of Frankenstein Monster was written and submitted by user Araceli Z. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Saturday, March 14, 2020

Free Essays on Morrison´s Treatment Of Female And Male Psychology In 1937

, it is evident that Nel could shine and feel herself in Sula’s company. To conclude, we can say that both, Sula and Nel are linked no... Free Essays on Morrison ´s Treatment Of Female And Male Psychology In 1937 Free Essays on Morrison ´s Treatment Of Female And Male Psychology In 1937 In examining Morrison’s treatment of female and male psychology in â€Å"1937† we can appreciate an important difference in the character’s behaviour. We can say that Sula and Nel represents two essential and complex parts (fearless-weakness) of a sole woman, while Jude seems to symbolise men’s simplicity and chauvinism. From the female point of view, the author shows us that women (in this black comunity) are complex and decided. We see complexity since Sula and Nel are combined to create a complete being. Sula and Nel are polar opposites, however they need each other in order to exist. On the one hand, Sula has the appearance of a seductive and daring woman. When she returns to the Bottom, after ten years of absence, she is described as a â€Å"movie star†(90) who â€Å"attracts the glances of old men†(90). She behaves in a daring and careless way; we can see that when she argues with Eva, â€Å"don’t talk to me about how much you gave me, big mamma, and how much I owe you†. But at the same time she shows care and compassion when she asks Nel what to do with her grandmother. Sula says to Nel â€Å"you always had better sense than me. Whenever I was scared before, you knew what to do†(101), so we realise that Sula needs Nel’s support to make a decision. On t he other hand, Nel shows the stereotypical good qualities of a mature woman. Opposed to Sula, Nel is married and leads a common way of life. She takes care of her children and she is very devoted to household activities. Nel enjoys her motherhood and her marriage, but we realise that she does not feel complete .Now that Sula is back, Nel feels renewed and strong. â€Å"Her old friend had come home. Sula. Who made her laugh, who made her see things with new eyes, in whose presence she felt clever, gentle and a little raunchy†(95). In other words, it is evident that Nel could shine and feel herself in Sula’s company. To conclude, we can say that both, Sula and Nel are linked no...

Thursday, February 27, 2020

I need some one speciliezed in linguistics Research Proposal

I need some one speciliezed in linguistics - Research Proposal Example It is the language of scientific publications as well. There is a general belief that many people will read the publication if it is in English. Tuhus-Dubrow (2002) in the article "World's Languages are Fast Disappearing," states that â€Å"English has run rampant across the globe ... people want to speak English, because it is the language of advertising, blockbuster movies, and pop music, as well as a vital tool for success.† Because of this widespread acknowledgement of English as a global language, many parents make sure that their children learn English over their own minority language; they believe it will give their children an advantage in the global world (Grimes, 2003). Parents in Saudi Arabia put great efforts in order to educate their children in the English language and persuade them to apply for higher studies in western countries. This research paper attempts to find answers to the following questions: What are the attitude, behaviour, motivation and practices o f Arab parents in training their children to learn English language? Why do many of them want their children to study English? Which social class is more particular in giving training to their children in English language? And why? Do their attitudes, behaviour, practices, and motivation reflect on their children's achievement? What is the relation between the English language and language globalization? It has been found that children at younger age learn any foreign language much easier than adults and adolescents. Studies show that language learning is greatly influenced by learning environment. Child’s interest and motivation depends on the amount of parental support and care they receive. Even though the parents themselves are not well versed in the English language, they can create interest in their young ones by enrolling them in language learning. They need to be constantly encouraged and praised however small their achievement in learning the language is. Objectives The main objective of the study is to check the influence of the English language over Arabic, especially among Saudi parents and their children. The study aims to find the importance Saudi parents give to the English language training for their wards in the modern situation and the factors leading to it. In addition to this, the study examines the attitude of both parents and children in learning the English language. Also the study aims at pin-pointing the social class interested in the English language training. It also looks into the parental attitude of sending their children to western nations for English training during summer vacations or giving education in International schools over private or public schools. The study analyses Saudi parents’ attitude toward English learning by their children. What are the motivations they have behind giving the English language training to their children? The study also aims at finding out what learning environment and facilities t he parents provide for their children for making English learning effective. It also examines the attitude and level of interest children show in learning their own language once they start learning the English language. The study also analyses the relationship of the English language to language globalization. 3. Problem Statement To find out the attitude of parents towards English learning by their children, the reasons behind being motivated to teach the children the English lan

Tuesday, February 11, 2020

Macroeconomics Research Paper Example | Topics and Well Written Essays - 1500 words

Macroeconomics - Research Paper Example This in turn influences the supply of money in the market. b) TRUE: Increased competition in the product market could cause an increase in the equilibrium rate of unemployment. When there is increased competition, firms sell products. The reduction in selling prices forces firms to reduce their production cost through reduction of their labour requirements. Therefore increases level of unemployment. c) TRUE: Fiscal policy includes taxation and government expenditure. Investment is function of saving. Government can induce public spending through public investment. If the government investment is a constant figure, then the only option is to manipulate tax. In this situation the tax increase or decrease can only increase the government expenditure which is exogenous. Thus no effect on national saving. IS curve-It combines the equilibrium levels where the commodity market is at equilibrium. If interest rates go pup, then the gross domestic product (GDP) goes down. If interest rates go down, the level of GDP goes up .. Investment is function of saving. Government can induce public spending through public investment. If the government investment is a constant figure, then the only option is to manipulate tax. In this situation the tax increase or decrease can only increase the government expenditure which is exogenous. Thus no effect on national saving. I=f(s) Where I; investment and S is national saving. d) TRUE: Multiplier effect is the effect of a change in investment on income 'Y'. It was true that if consumption and investment are exogenous the Keynesian multiplier equals one Question three If there is an increase in deposits of bank reserves will lead to less money supply. IS curve-It combines the equilibrium levels where the commodity market is at equilibrium. If interest rates go pup, then the gross domestic product (GDP) goes down. If interest rates go down, the level of GDP goes up LM curve- it joins together combinations of the rate of interest and national income at which the monetary sector is at equilibrium. IS curve - Joins the combinations of rate of interest and levels of income at which the product market is at equilibrium. Factors that cause a shift in LM curve are a) Change in transaction demand for money b) Change in the speculative demand for money c) Change in the money supply An increase in money supply will shift the LM curve to the right. A decrease shifts the LM curve to the left. In our case where there is a decrease in money supply, we expect the LM curve shift to the left. In the short run Effects of decreased money supply. From the above graph, it is evident that the rate of interest goes up from ie to i1. The level of output also goes down from Ye to Yi. The inflation level also goes up due to an increase

Friday, January 31, 2020

Aviation, Aerospace or Airport Industry Essay Example for Free

Aviation, Aerospace or Airport Industry Essay In order to assess aviation, aerospace or airport industry practice to the field of Marketing I have chosen to focus on the aviation industry and the marketing practices they have adopted in order to deal compete effectively in the current recessional environment.   This document focuses on the 4 P’s of Marketing (Kotler, 2008) and discusses how airlines have altered their approach to Product, Price, Place and Promotion in order to continue to successfully compete and respond to the changing needs of their customer base.    One company in particular, Southwest Airlines, will be explored in more detail with the marketing practices forming the basis for further exploration of the key themes. The Aviation Industry The events of September the 11th coupled with a growing economic recession have created an extremely challenging environment for the airline industry.   Forecasts produced by the Civil Aviation Authority indicate that the situation may not improve for quite some time with passenger traffic not expected to fully recover in the next five years (Figure 1). Figure One:   Actual and Forecast Traffic (m) 2007-2012 Fiscal Year No. Passengers Domestic (US) No. Passengers International (US) No. Passengers Total (US) 2007 577.8 53.6 631.4 2008 (F) 590.4 54.2 644.7 2009 (F) 610.9 54.9 665.8 2010 (F) 639.8 56.4 696.3 2011 (F) 626.7 56.7 683.4 2012 (F) 576.8 50.8 627.6 In order to deal with this airlines are significantly altering their marketing practices and methods of distribution in order to operate more efficiently and competitively.   Major changes have been observed over the past couple of years with some of these constituting complete overhauls of the traditional operation of the industry.   Southwest Airlines is an airline which has strongly positioned itself on â€Å"being different† through all elements of its service and product. At its core is its mission, which specifies that the airline is dedicated to â€Å"the highest quality of customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit†.   At first glance the concept of â€Å"high quality† and â€Å"low cost† appear to contradict one another.   However, Southwest airlines maintain that this is not the case and they have not compromised on quality or safety.   Awards such as â€Å"Triple Crown† which is awarded for low customer complaints, flight timeliness and baggage turnaround times, indicates that this may indeed be true. In order to better understand the key industry trends and how airlines have attempted to use these to their advantage, it is worth considering the marketing mixes of aviation companies such as Southwest Airlines and assessing how these have been altered in order to attract and retain a diminishing customer base. Marketing Practices Product The product element of the marketing mix concerns offering the right product to the right target market.   The products on offer through the airline industry have changed significantly over the past twenty-five years. Flying, which at one point was exclusively for the wealthy, has become more accessible and today there are a large numbers of airlines that cater for even larger numbers of customers.   In order to compete in this environment airlines have invested significant amounts of money in distinguishing their products and services from their competitors. For Southwest Airlines, this has entailed differentiating their product through redesigning the service their provide to customers.   Although, on the surface, their â€Å"no frills† concept appears very simple, delivering it in a way that doesn’t negatively impact customer experience is somewhat of an art.   In order to successfully implement this business model Southwest airlines have invested significant amounts of money in understanding their customer needs and motivations and used this as the basis for their value proposition. Through researching their customer base they have been able to identify which services were not valued above price by the customer and have eradicated them, thus lowering their operating costs and passing these savings directly onto the customer.   In addition to that, the involvement and support of their staff is paramount.   This is achieved through the company culture, a family orientated set up which promotes teamwork and values employee’s opinions and suggestions for improvement.   Southwest Airlines have recognized that employee participation and support is critical to the achievement of their aspirations and have successfully build a team of 29,000 with the lowest turnover rate in the industry. Price Since the deregulation of the airline industry in 1978, the airline industry has become highly price sensitive and many customers will generally purchase from the most competitively priced airline, viewing separate company’s offerings as perfect substitutes.   In order to maximize the profit from each flight, many airlines operate a variable pricing approach that is based on the needs of individual customers.   This approach attempts to identify and separate those customers who are concerned about price from those who are willing to pay more in order to attain a seat on the flight. As well as partitioning flights into first, business and economy classes, airlines attempt to maximize their revenue by offering a mixture of full price and discounted tickets within these segments.   Using detailed information related to market trends, forecasts and seasonal variations the major airlines implement inventory management approaches that help to define the demand and subsequent price for each seat on the flight. More than 90 percent of the tickets sold by U.S. airlines are now discounted (Costello 2001) and in the last twenty years flight prices have dropped by approximately 75% (Miller, 2007). According to a renowned marketing strategist, David Aaker (2001), one of the ways in which companies can successfully compete in a price sensitive marketplace is to offer higher value to their customers.   This view is supported by many theorists, many of whom believe that the industry is currently â€Å"giving away† flights (Marketing Week, 2003, p.35).   This view however, is challenged by the success of low cost airlines such as Southwest (US), JetBlue and Ryanair (UK) who have redefined their value propositions by stripping down their services in order to offer rock bottom prices. In order to competitively price their offering Southwest Airlines focused on streamlining their operations.   The idea behind this was simple, by lowering their costs, Southwest could offer reduced prices to their customer base.   This was achieved by removing services that were not valued in the eyes of the customer, such as physical ticketing, amenity kits, onboard snacks and seat reservations.   The customers get what they pay for and pay for what they want. Place Airlines predominantly operate through two distribution systems; the ticket and the flight. The Ticket Historically ticket sales were conducted through travel agents and brokers who liaised with the customer on an airline’s behalf.   However, in recent years the growth in popularity of the internet as a medium through which flights can be booked has led to increased levels of direct relationships between the airline and the customer base during the ticketing stage.   Through interfacing directly with the customer many airlines have reduced their distribution costs by as much as 10% (Miller 2004) and have subsequently been better placed to compete on a price basis in the marketplace. The Flight Marketing practices relating to the flight itself have also seen changes in recent years.  Ã‚   Historically, the flight represented a direct relationship between the customer and the airline but the increasing trend towards inter-airline alliances such as Star (United Airlines, Virgin, BMI, Thai etc.) Oneworld (American Airlines, British Airways, Quantas etc.) and SkyTeam (Delta Air Lines, Air France, and AeroMexico) has transformed the distribution channel from direct to indirect with airlines placing trust in their competitors to service the customers appropriately. Although this may be perceived as a risky approach, the benefits gained from such agreements are of significance.   Through forming partnerships airlines can gain additional routes, marketing power and global presence.   Southwest Airlines have gone one step further in the design of their place strategy.  Ã‚   Through focussing of the short-haul domestic market in the US they have ensured that the average duration of their flights is less than one hour.   This increases their probability of meeting desired time schedules and subsequently directly improves customer satisfaction. Promotion One of the most popular marketing tools within the airline industry is the frequent flyer program.   Airlines reward loyal customers by giving them extras such as upgrades, additional luggage allowance, priority booking and access to business lounges.   Such programs are clearly very popular with approximately 25% of Americas belonging to at least one loyalty program. (Costello, 2001, p.B9). The customer experience itself represents another key area in which aviation companies strive to successfully promote their offerings.   Areas of the operation such as baggage turnaround, timeliness of flights and numbers of customer complaints are measured through Key Performance Indicators and communicated openly to customers and employees. The understanding here is that high service quality will lead to happier customers, higher sales and higher profits. (Czaplewski, Ferguson, Milliman, 2001, p.14-17). Southwest Airline’s latest promotional program is Ding, a real time notification system that informs their customers of the latest offers and developments.   The messages communicated to customers are carefully targeted and segmented and utilize SMS and email systems to deliver the communication directly to the right customer. Conclusion In order to be successful in the current market, airlines need to develop a deep understanding of their customer base.   Through understanding their customer’s motivations, hot buttons and unmet needs (Aaker, 2001) they can develop marketing practices which allow them to compete in this demanding environment. The market is seeing significant changes as companies develop different approaches to increasing their sales or lowering their costs and a carefully designed and implemented marketing mix is critical to success in this environment. References Czaplewski, A.; Ferguson, J.; Milliman, J. Southwest Airlines: How Internal Marketing Pilots. Success, Marketing Management,   2001, p. 14-17 Costello, J. (2001, November 6). Gounded: Airlines Attempt to Win Back Former Frequent Flyers International Civil Aviation Authority, Airline Traffic Forecasts and Financial Trends — 2006 to 2008, I, January 2007. Miller, W. (2004, August 16). Airlines take to the internet. Industry Week, 248(15),   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   130-133. Retrieved March 23, 2008 from ProQuest database. Newsweek. (2003, September 18). Good times in the skies. p. 58. AAker, D, 6th Ed, 2001, Strategic Market Management Kotler et al, 13th Ed, 2008, Marketing Management www.Southwest airlines.com